Peripatetic thinking
Earth Hour is a big event for my company, Pulse Energy. We are monitoring the energy savings for a variety of sites around Vancouver. This is our second year participating in Earth Hour and our first year as WWF partner for the Canadian Earth Hour campaign. Last year was pretty hectic, but it was a very successful event for us and our partners. This year, we’re much better organized, we have a real product, we’re monitoring more sites and seeing considerably more traffic.
If you’re interested in seeing in real-time the energy savings realized by the actions taken by some local sites for Earth Hour, check out the Pulse Dashboards.
80% technical, 20% social change. This blog is dedicated to finding ways to sustainably release software more frequently.
exortech.com » Blog Archive » Google AdWords for Earth Hour
March 30th, 2009 at 10:14 pm
[...] SEM on five dollars a day article, I decided to set up a little AdWords campaign for our Earth Hour event. The campaign was a bit of an experiment as we hadn’t advertised using AdWords before [...]